We don't believe in coping better we believe in being better!

and change is just 2 minutes away...

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The Problem

What people dislike about todays mental health care

Uncomfortable Experience

Requires patients to share their deepest secrets and spend time on memories they prefer to avoid, while creating a social stigma that disempowers them.

Unsatisfying Outcomes

Slow and often partial results due to its symptom based focus, and its dependency on a patients conscious knowledge, of what is usually, a subconscious problem.

Not Accessible

Very expensive and time consuming. Therapists are usually overbooked with long waiting times, often not accessible when you need them.

The Solution

What people love about MindReset

Short and Positive Experience

It takes only two minutes and leaves you with a smile. No need to share with anyone, no need to discuss any negative memories. Full privacy, no login, email or any personal information required.

Effective and Long Term

Focuses on solving the subconscious root cause, even when you don't know what that cause is, leaving significant and long term outcomes.

Accessible and Affordable

Available whenever and wherever you need it. Very affordable and without long term commitments.

Choose from a range of customized programs

Each program is made up of 10 sessions - a step by step process to free your mind

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So, how do we do our magic?

  • The mental health problem

    Emotional/traumatic events in life leave emotional memory images (EMI), which in certain contexts, or even continuously, trigger the stress response as if the event is being experienced over and over. This constant subconscious state of survival mode, leads to physical and mental illness.

  • The MindReset process

    With a carefully designed flow, the app invites the user’s subconscious to access their EMIs, the app's eye tracking technology detects the split-second access and then the user is taken through a quick process which interrupts the connection with the EMI.

  • The Outcome

    Once the connection to the EMI is interrupted, the stress response stops firing and the system begins to recover. Each session is focused on interrupting and clearing another EMI leading to an overall reduction in stress levels and to a mental and physical recovery.

The Science

MindReset is built on 30 years of behavioural change work in clinical practice. At its core is the concept of Emotional Memory Images (EMIs) — rapid, protective neural patterns that drive stress responses long after the original threat has passed. Eye movement-based interventions have decades of research behind them, most notably through EMDR. Our published Split-Second Unlearning (SSU) method builds on this foundation, using precisely guided eye movements to access and update these patterns at the speed they were created — facilitating lasting change rather than temporary relief.

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The Science Behind MindReset

MindReset is grounded in the Split-Second Unlearning (SSU) model and the concept of Emotional Memory Images (EMIs). Together, these frameworks propose that many persistent stress reactions are driven not by conscious beliefs, but by rapid, protective neural patterns formed during earlier adverse experiences. These patterns are designed for survival—they help you react quickly to danger. But when triggered in everyday life, they can produce stress responses that no longer match reality.

Emotional Memory Images (EMIs): Fast, Protective Learning

According to the EMI model, when a highly emotional or threatening event occurs, the brain can encode a non-conscious, multimodal memory representation—an Emotional Memory Image. This is not necessarily a literal picture. It is a compact neural pattern linking sensory cues, emotional intensity, and defensive physiology.

Its function is protective. The EMI acts as a rapid detection system. If the brain later encounters a similar cue—something visual, contextual, relational—it can activate the stored survival response in milliseconds. The goal is speed. The system prioritizes immediate reaction over reflective evaluation.

This is adaptive in real danger. However, in modern environments, these protective activations can become misapplied—triggered by emails, conversations, performance pressure, or relational dynamics. The body reacts first. The mind explains later.

Why Talking Can Sometimes Reinforce Protection

Many therapeutic approaches begin by discussing the problem in detail. This can be effective—but it also has a challenge. When someone begins to describe a distressing event, the emotional network linked to that memory becomes activated. As activation increases, the nervous system can shift into a fight, flight, or freeze state. In this protective mode:

  • The amygdala increases threat signaling.
  • Autonomic arousal rises.
  • Prefrontal flexibility decreases.
  • Defensive physiology dominates.

From a learning perspective, this state is not ideal for updating memory. The brain is organized around protection, not adaptation. This is one reason emotional change can feel slow or effortful: the very act of focusing on the problem can unintentionally push the system into the wrong neurochemical state for modification.

Memory Reconsolidation: When Change Is Possible

Neuroscience research on memory reconsolidation shows that when an emotional memory is briefly reactivated, it enters a temporary labile state. During this window, the memory trace can be updated—if the brain experiences new, contradictory information (a “prediction error”).

  • If no corrective experience occurs, the memory reconsolidates unchanged.
  • If corrective input is present, the emotional charge can diminish because the brain revises its stored prediction.
  • This is called reconsolidation interference: the original memory network is altered, not suppressed.

For reconsolidation to occur effectively, two conditions are important: the memory must be activated, and the nervous system must remain in a state compatible with learning. Excessive defensive activation can close that window.

Why Speed and Curiosity Matter

SSU emphasizes working at the speed at which the protective response was originally encoded—within a split second. By intervening quickly, before full defensive escalation occurs, it becomes possible to access the emotional pattern without overwhelming the system.

The key internal state cultivated during sessions is curiosity. Curiosity shifts the brain from threat mode to exploratory mode. In exploratory states:

  • Dopaminergic learning systems activate.
  • Cognitive flexibility increases.
  • The nervous system remains regulated.
  • The brain becomes more receptive to updating predictions.

Instead of “This is dangerous—defend,” the internal message becomes, “This is interesting—observe.” That shift changes the neurochemical conditions for learning. Rather than amplifying emotional intensity through extended narrative exposure, MindReset aims to activate the pattern briefly, maintain regulated awareness, introduce a corrective internal experience, and allow reconsolidation-based updating to occur.

The Role of Eye Direction and Attention

The eyes are closely linked to attention networks and emotional activation systems. Research and clinical traditions such as EMDR have long recognized that structured eye engagement can influence how memories are accessed and processed.

The EMI model proposes that subtle eye movements or fixations may reflect activation of the underlying emotional memory network. By guiding attention in a precise and contained way, MindReset works directly with this fast sensory–emotional interface. The eyes are not used symbolically—they are part of the neural circuitry connecting perception, threat detection, and memory retrieval.

What Change Feels Like

When an emotional pattern has been successfully updated, people often report that:

  • The trigger feels neutral or distant.
  • The body no longer reacts automatically.
  • The situation can be considered calmly.
  • The sense of threat is absent.

This reflects a shift at the level of implicit emotional encoding. The protective EMI remains as history, but it no longer drives the present.

In Simple Terms

Your brain learned to protect you quickly. MindReset helps it learn that it no longer needs to. By working at the level of split-second emotional encoding—while keeping the nervous system in a learning-compatible state—the app aims to facilitate genuine updating rather than temporary suppression.

Download MindReset Now!

Download free and enjoy the first two sessions of each of the programs free of charge

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Do you have questions?

Not sure if this app is for you? Wondering how often it should be used?

Here are answers to some of the most common questions we get

The app takes you through an audio/visual process which interrupts the flow of information that is driving your problem.
Think of it like a car wind screen, the wiper blade will clear the screen but you may need to use it now and again in order to maintain optimum visibility.
Each program is designed for once a day use over 10 days. Then the Fast Reset is available to use as and when you require. Maybe once or twice a week.
Yes, it is based on 25 years of tried and tested behavioural change work in private practice. You can objectively test its impact using a stress sensor (as available on some smart watches), to compare your stress levels before and after using the app. The methodology upon which the app is based can be found in our peer reviewed academic paper Split-second Unlearning (SSU)
No, the interruption the app makes is totally harmless.
No, this app is designed as a wellnes and educational tool, which helps you to remove your barrier to new learning and clear negative feelings.
No, the app is not a replacement for medical advice and does not make any claim to be so.
MindReset is a joint venture between Matt Hudson and Umoove. Matt, has developed a unique educational approach to helping people clear their minds by interrupting their mental barriers to learning. He has helped many people over the past 20 years. Umoove is a company who since 2012 is known for its unique mobile eye tracking technology focused especially on mobile health solutions.