We don't believe in coping better we believe in being better!

and that's just around the corner...


The Problem

What people dislike about todays mental health care

Uncomfortable Experience

Requires patients to share their deepest secrets and spend time on memories they prefer to avoid, while creating a social stigma that disempowers them.

Unsatisfying Outcomes

Slow and often partial results due to its symptom based focus, and its dependency on a patients conscious knowledge, of what is usually, a subconscious problem.

Not Accessible

Very expensive and time consuming. Therapists are usually overbooked with long waiting times, often not accessible when you need them.

The Solution

What people love about MindReset

Short and Positive Experience

It takes only two minutes and leaves you with a smile. No need to share with anyone, no need to discuss any negative memories. Full privacy, no login, email or any personal information required.

Effective and Long Term

Focuses on solving the subconscious root cause, even when you don't know what that cause is, leaving significant and long term outcomes.

Accessible and Affordable

Available whenever and wherever you need it. Very affordable and without long term commitments.

Choose from a range of six customized programs

Each program is made up of 10 sessions - a step by step process to free your mind


So, how do we do our magic?

  • The mental health problem

    Emotional/traumatic events in life leave emotional memory images (EMI), which in certain contexts, or even continuously, trigger the stress response as if the event is being experienced over and over. This constant subconscious state of survival mode, leads to physical and mental illness.

  • The MindReset process

    With a carefully designed flow, the app invites the user’s subconscious to access their EMIs, the app's eye tracking technology detects the split-second access and then the user is taken through a quick process which interrupts the connection with the EMI.

  • The Outcome

    Once the connection to the EMI is interrupted, the stress response stops firing and the system begins to recover. Each session is focused on interrupting and clearing another EMI leading to an overall reduction in stress levels and to a mental and physical recovery.

The Science

The method behind MindReset was developed through 25 years of tried and tested behavioural change work. It brings together the well researched potential of eye movement interventions (such as EMDR), the growing knowledge of memory reconsolidation interference and a unique approach of split second unlearning that we have developed in clinic over the years.

Learn More Watch Video


Eye Movement is key to short and effective therapy

Eye Movement Desensitization and Reprocessing (EMDR) is a psychotherapy treatment that was originally designed to alleviate the distress associated with traumatic memories (Shapiro, 1989a, 1989b). Shapiro’s (2001) Adaptive Information Processing model posits that EMDR therapy facilitates the accessing and processing of traumatic memories and other adverse life experience to bring these to an adaptive resolution. After successful treatment with EMDR therapy, affective distress is relieved, negative beliefs are reformulated, and physiological arousal is reduced. Shapiro (1995, 2001) hypothesizes that EMDR therapy facilitates the accessing of the traumatic memory network, so that information processing is enhanced, with new associations forged between the traumatic memory and more adaptive memories or information. These new associations are thought to result in complete information processing, new learning, elimination of emotional distress, and development of cognitive insights.
Repeated studies show that by using EMDR therapy people can experience the benefits of psychotherapy that once took years to make a difference. It is widely assumed that severe emotional pain requires a long time to heal. EMDR therapy shows that the mind can in fact heal from psychological trauma much as the body recovers from physical trauma. When you cut your hand, your body works to close the wound. If a foreign object or repeated injury irritates the wound, it festers and causes pain. Once the block is removed, healing resumes. EMDR therapy demonstrates that a similar sequence of events occurs with mental processes. The brain's information processing system naturally moves towards mental health. If the system is blocked or imbalanced by the impact of a disturbing event, the emotional wound festers and can cause intense suffering. Once the block is removed, healing resumes. Over 100,000 clinicians throughout the world use the therapy. Millions of people have been treated successfully over the past 25 years..

Memory Reconsolidation Interference as Treatment for Emotional Disorders

Memories with a strong emotional connotation play a pathogenic role in a variety of emotional disorders, including anxiety disorders, post-traumatic stress disorder (PTSD), addiction, and depression (Brewin 2011, Kindt 2014, Milton & Everitt 2012, Williams et al. 2007). What if it were possible to alleviate the burden imposed by those memories by taking a pill or by another simple intervention that would somehow help us to permanently forget them or strip them of their emotional charge?
Remarkably, perhaps, it has been known for almost 50 years that it is possible to induce post-retrieval amnesia, that is, selective amnesia for a previously established fear memory in the lab (Misanin et al. 1968). Yet, the clinical potential of this finding for the treatment of emotional disorders was not recognized for another 30 years (Nader et al. 2000, Przybyslawski et al. 1999), and empirical translation to humans of this kind of amnesia for emotional memory, often referred to as memory reconsolidation interference, did not occur until just over a decade ago (Kindt et al. 2009). An extensive presentation of the historical overview of basic research on emotional memory reconsolidation and the ways it can supposedly be interfered with, as well as a review of findings from clinical studies that have tried to translate the principle of memory reconsolidation interference to the treatment of emotional disorders can be found here.

Split-second Unlearning – A rapid way to clear fear

Like other theories of mind, the SSU model provides a scaffold to support potential explanations of physical ill health. The model combines several psychological and neurological theories to offer a new perspective on the treatment of common mental health issues such as stress and anxiety, as well as more nebulous conditions, such as unexplained pain or fibromyalgia (i.e., chronic primary pain). In brief, SSU proposes that a traumatic past experience is linked with a physiological response.
When a person encounters subsequent ‘reminders’ of that experience, consciously or unconsciously, that physiological response is re-triggered. Over time, the cumulative effect of this low-level yet persistent physical and psychological stress leads to a wide range of symptoms. If the connection between the trigger memory, or ‘reminder’, and the response can be severed, then the symptoms may improve. Having the ability to neutralize a traumatic memory and its associated stress response has significant implications for an individuals’ allostatic load (Peters et al., 2017) and consequently for a wide range of physical and mental health conditions.

MindReset App as an Eye Movement based Emotional Memory Reconsolidation Interference

In the MindReset app we implement a method we have developed over the past 25 years with tried and tested behavioural change work in private practice. A method we call Split Second Unlearning (SSU), which is based on a process of "unlearning" traumatic responses at the speed in which they were originally created. This is achieved by use of eye tracking to detect the eye pattern of the emotional memory access, followed by destabilization of the emotional memory, then interruption of the eye movement patterns causing a memory reconsolidation interference and finally reassessment of the eye patterns to ensure the intervention was successful.

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Do you have questions?

Not sure if this app is for you? Wondering how often it should be used?

Here are answers to some of the most common questions we get

The app takes you through an audio/visual process which interrupts the flow of information that is driving your problem.
Think of it like a car wind screen, the wiper blade will clear the screen but you may need to use it now and again in order to maintain optimum visibility.
Each program is designed for once a day use over 10 days. Then the Fast Reset is available to use as and when you require. Maybe once or twice a week.
Yes, it is based on 25 years of tried and tested behavioural change work in private practice. You can objectively test its impact using a stress sensor (as available on some smart watches), to compare your stress levels before and after using the app. The methodology upon which the app is based can be found in our peer reviewed academic paper Split-second Unlearning (SSU)
No, the interruption the app makes is totally harmless.
No, this app is designed as a wellnes and educational tool, which helps you to remove your barrier to new learning and clear negative feelings.
No, the app is not a replacement for medical advice and does not make any claim to be so.
MindReset is a joint venture between Matt Hudson and Umoove. Matt, has developed a unique educational approach to helping people clear their minds by interrupting their mental barriers to learning. He has helped many people over the past 20 years. Umoove is a company who since 2012 is known for its unique mobile eye tracking technology focused especially on mobile health solutions.