Privacy Policy For The MindReset Mobile Application
Effective Date: 05/04/2026
Article 1 - DEFINITIONS:
a) APPLICABLE MOBILE APPLICATION: This Privacy Policy will refer to and be applicable to the Mobile App listed above, which shall hereinafter be referred to as "Mobile App."
b) EFFECTIVE DATE: "Effective Date" means the date this Privacy Policy comes into force and effect.
c) PARTIES: The parties to this privacy policy are the following data controller: Mind Help LTD. ("Data Controller") and you, as the user of this Mobile App. Hereinafter, the parties will individually be referred to as "Party" and collectively as "Parties."
d) DATA CONTROLLER: Data Controller is the publisher, owner, and operator of the Mobile App and is the Party responsible for the collection of information described herein. Data Controller shall be referred to either by Data Controller's name or "Data Controller," as listed above. If Data Controller or Data Controller's property shall be referred to through first-person pronouns, it shall be through the use of the following: us, we, our, ours, etc.
e) YOU: Should you agree to this Privacy Policy and continue your use of the Mobile App, you will be referred to herein as either you, the user, or if any second-person pronouns are required and applicable, such pronouns as "your", "yours", etc.
f) SERVICES: "Services" means any services that we make available on the Mobile App.
g) ANONYMOUS DATA: "Anonymous Data" means data collected through your use of the Mobile App that cannot be used to identify you personally. The Mobile App does not require you to create an account or provide any personal information such as your name, email address, or any other identifying details.
Article 2 - GENERAL INFORMATION:
This privacy policy (hereinafter "Privacy Policy") describes how we collect and use data when you use our Mobile App or Services.
The MindReset Mobile App does not require users to create an account or log in. We do not collect any personally identifiable information such as your name, email address, phone number, or location. All data collected through the Mobile App is anonymous and cannot be linked to any individual user.
This Privacy Policy does not cover any information that we may receive about you through sources other than the use of our Mobile App. The Mobile App may link out to other websites or mobile applications, but this Privacy Policy does not and will not apply to any of those linked websites or applications.
We are committed to the protection of your privacy while you use our Mobile App.
By continuing to use our Mobile App, you acknowledge that you have had the chance to review and consider this Privacy Policy, and you acknowledge that you agree to it. This means that you also consent to the use of your information and the method of disclosure as described in this Privacy Policy. If you do not understand the Privacy Policy or do not agree to it, then you agree to immediately cease your use of our Mobile App.
Article 3 - CONTACT:
The Party responsible for the processing of data is as follows: Mind Help LTD. The Data Controller may be contacted as follows:
Email: mindhelpapp@gmail.com
Address: 8 Segedunum Business Centre, Station Rd, Wallsend NE28 6HQ
The Data Controller and operator of the Mobile App are one and the same.
Article 4 - LOCATION:
Please be advised that data processing activities, including those carried out by our analytics provider (Google Firebase), may take place in the United States and other countries outside the European Economic Area. Such transfers are carried out in a manner that complies with the EU's General Data Protection Regulation or GDPR.
Article 5 - MODIFICATIONS AND REVISIONS:
We reserve the right to modify, revise, or otherwise amend this Privacy Policy at any time and in any manner. If we do so, however, we will notify you and obtain your consent to the change in processing. Unless we specifically obtain your consent, any changes to the Privacy Policy will only impact the information collected on or after the date of the change. It is also your responsibility to periodically check this page for any such modification, revision or amendment.
Article 6 - DATA WE COLLECT:
The MindReset Mobile App does not collect any personally identifiable information. There is no login, registration, or account creation required. We do not collect your name, email address, phone number, or any other information that could identify you as an individual.
The following types of anonymous data may be collected:
a) App Usage Analytics: We use Google Firebase Analytics to collect anonymous data about how users interact with the Mobile App. This may include information such as app events, session duration, device type, operating system version, and general app performance data. This information is collected in an aggregated, anonymous form and cannot be used to identify you personally.
b) Eye Movement Tracking Data: With your permission, the Mobile App accesses the front-facing camera solely for the purpose of eye movement tracking. No video or image data is captured, stored, or transmitted. Only the resulting movement output data (such as x,y coordinate patterns) may be collected anonymously for general research and analysis purposes. This data is not tied to any individual user and cannot be used to identify you.
c) In-App Purchases: If you make an In-App Purchase, all billing and payment processing is handled entirely by the Apple App Store. We do not collect, store, or process any payment or billing information directly.
Article 7 - EYE TRACKING AND CAMERA USE:
The Mobile App, with your permission, opens the front-facing camera for the purpose of implementing eye movement tracking technology as part of the core functionality of the app. This eye tracking is performed locally on your own device. No video or image data is captured, stored, or sent to any server at any time.
Eye tracking output data describing the movement patterns of the eyes (such as x,y coordinates) during certain stages within the Mobile App may be collected anonymously and transmitted to our servers for general research purposes. This data is not linked to any specific user, device identifier, or personal information of any kind.
Article 8 - FIREBASE ANALYTICS:
We use Google Firebase Analytics, a service provided by Google LLC, to help us understand how users interact with the Mobile App. Firebase Analytics collects anonymous usage data such as app events, session length, device type, and operating system version. This data is collected in aggregated form and does not include any personally identifiable information.
Firebase Analytics may use a unique app-instance identifier to aggregate usage statistics. This identifier is not linked to your identity and cannot be used to identify you personally. Data collected by Firebase is processed in accordance with Google's Privacy Policy.
For more information on how Google collects and processes data, please review Google's Privacy Policy at https://policies.google.com/privacy.
Article 9 - THIRD PARTIES:
We use Google Firebase as our sole third-party service provider for analytics purposes, as described in Article 8 above. We do not share, sell, or otherwise transfer any data to other third parties for advertising or marketing purposes.
Notwithstanding the above, we may provide data to a third party in order to protect the rights, property or safety of us, our users or third parties, or as otherwise required by law.
Article 10 - HOW DATA IS STORED AND RETAINED:
We use secure digital systems to store anonymous data. We take all reasonable steps to protect data against unauthorized access, disclosure, or destruction.
Please note that no system involving the transmission of information via the internet or the electronic storage of data is completely secure. However, we take the protection and storage of data very seriously and take all reasonable steps to safeguard it.
The following retention periods apply to the data we collect:
Firebase Analytics Data: Anonymous analytics data is retained for a period of 14 months. The retention period is reset with each new session or event generated within the Mobile App. After 14 months of inactivity, this data is automatically deleted by Google Firebase.
Eye Tracking Data: Eye movement output data (x,y coordinate patterns) is retained indefinitely as fully anonymized research data. This data contains no user identifier, no device identifier, and no information of any kind that could be used to link it to any individual. Because it is genuinely anonymous and cannot be attributed to any person, it is not subject to personal data retention obligations under applicable law, and is retained solely for ongoing scientific research and app improvement purposes.
Article 11 - PURPOSES OF DATA PROCESSING:
We collect and use anonymous data for the following purposes:
a) To understand how users interact with the Mobile App and improve its functionality and user experience
b) To conduct anonymous research and analysis using eye movement tracking output data
c) To monitor and improve the technical performance and stability of the Mobile App
We do not use any collected data for advertising, marketing, or profiling purposes.
Article 12 - DISCLOSURE OF DATA:
Although our policy is to maintain the privacy of data as described herein, we may disclose data if we believe that it is reasonable to do so in certain cases, in our sole and exclusive discretion. Such cases may include, but are not limited to:
a) To satisfy any local, state, or Federal laws or regulations
b) To respond to requests, such as discovery, criminal, civil, or administrative process, subpoenas, court orders, or writs from law enforcement or other governmental or legal bodies
c) To bring legal action against a user who has violated the law or violated the terms of use of our Mobile App
d) As may be necessary for the operation of our Mobile App
e) To generally cooperate with any lawful investigation about our users
Article 13 - ACCEPTANCE OF RISK:
By continuing to use our Mobile App in any manner, you manifest your continuing assent to this Privacy Policy. You further acknowledge, agree and accept that no transmission of information or data via the internet is always completely secure, no matter what steps are taken. You acknowledge, agree and accept that we do not guarantee or warrant the security of any data transmitted through the Mobile App, and that such transmission is at your own risk.
Article 14 - YOUR RIGHTS:
Because the Mobile App does not collect personally identifiable information, most data rights pertaining to personal data do not apply in the traditional sense. However, you have the following rights:
- the right to be informed about the data we collect and how it is used
- the right to request information about what anonymous data may have been collected during your use of the Mobile App
- the right to oppose or limit the processing of your data
- the right to block any data processing in violation of any applicable law
- the right to launch a complaint with the relevant data protection authority in your jurisdiction (for EU users, this is your local supervisory authority under GDPR)
Such rights can be exercised by contacting us at the contact information listed in this Privacy Policy.
Article 15 - CONTACT INFORMATION:
If you have any questions about this Privacy Policy or the way we collect data, or if you would like to raise a concern related to this Privacy Policy, you may contact us at the following email address: mindhelpapp@gmail.com.